Vendor lock-in in the deep linking space

What is vendor lock-in?

Vendor lock-in is a situation where a customer is forced to continue using a product or service because of the difficulty of switching to a competitor's product or service.

What is deep linking?

Deep linking is a technique used to link to a specific page or resource within a website or application.

Why is vendor lock-in so prevalent in the deep linking space?

Deep linking is an essential part of the mobile experience