2 min read
Why DeepLinkNow costs less than Branch, AppsFlyer and Airbridge
DeepLinkNow's prices are low because a service that only does deep links has no attribution pipeline, no ad network integrations and no sales team to pay for.
Rewritten in October 2026. The February 2025 version quoted competitor prices that have since changed.
DeepLinkNow runs as a Next.js app on Vercel and a Postgres database, operated by one person. The prices are $0 up to 25,000 monthly active users, $49 a month for 100,000 and $149 for 500,000, with Enterprise from $500 a month (pricing). They aren't a loss leader; there isn't much to pay for.
Someone taps a link on your domain, the link page stores one record of that click, and when your app first opens after installing, the SDK asks which click it came from and gets back a path and a query. On Android that's usually a single lookup by the click ID in the install referrer, and on iOS it's usually the link the page copied to the clipboard, so often there's no match to compute. The SDK doesn't send in-app events anywhere, so there's no event stream to ingest or store.
Click records are short-lived and a scheduled job deletes old ones (how long a click lasts), so the click table stays the same depth however long you've been a customer. An attribution platform keeps installs and events long enough to report on campaigns months later, and Airbridge, for one, bills per data point.
There are no ad network integrations, postbacks, fraud detection, SKAdNetwork or AdAttributionKit reporting, or attribution dashboard to maintain. The link page loads no third-party scripts, so nothing there needs licensing either. If you want to know which links led to installs, you send the result to the analytics you already pay for.
Every self-serve plan is bought with a card on the website, monthly, without a call. AppsFlyer's paid deep linking tiers all say "Request a demo" on its pricing page, and Branch's bigger plans go through a demo too (Branch pricing), both as of October 2026. There's also no 24/7 support, which comes with being one person.
It isn't the lowest price going. Some of the small tools that appeared after Firebase Dynamic Links closed start at $19 a month (the replacements comparison), and the contract numbers people sign with the larger platforms are in what deep linking really costs.
Billing counts MAU, meaning devices that call the SDK's init in a month, so clicks on a link that never turn into an app open aren't counted.