When developers first see DeepLinkNow's pricing, they often ask: "What's the catch?" After all, we're charging $49/month for what other platforms charge hundreds or thousands for. Let's break down why we can offer such competitive pricing, and why it's actually better for most developers.
The MMP Pricing Model: Death by a Thousand Features
Traditional Mobile Measurement Partners (MMPs) like Branch, AppsFlyer, and Airbridge have evolved into massive marketing platforms. They're not just deep linking solutions - they're full-stack marketing analytics platforms that include:
- Attribution analytics
- Marketing campaign tracking
- A/B testing tools
- Fraud prevention
- User journey analytics
- Cohort analysis
- Revenue analytics
- Ad network integrations
- Custom dashboards
- And dozens more features...
This sounds great on paper. But here's the reality:
- Most developers don't use 90% of these features
- You're paying for them anyway
- You probably already have better tools for these jobs
The Hidden Cost of Feature Bloat
Let's look at what you're actually paying for with traditional MMPs:
Branch.io ($299-$499/mo for 50-100k MAU):
- Full attribution suite
- Journey analytics
- Data feeds
- Dashboard customization
- Marketing links
- Deep linking (what you actually needed)
AppsFlyer ($1,050-$2,100/mo for 50-100k MAU):
- Attribution analytics
- Audience segmentation
- Fraud prevention
- Marketing analytics
- Privacy compliance tools
- Deep linking (what you actually needed)
Airbridge ($199-$299/mo for 50-100k MAU):
- Multi-touch attribution
- Marketing analytics
- Cohort analysis
- Revenue tracking
- Custom events
- Deep linking (what you actually needed)
See the pattern? You're paying for an entire marketing stack when you just needed deep linking.
The Tools You Already Have
Most development teams already have:
- Analytics: Google Analytics, Mixpanel, or Amplitude
- Marketing Tools: Customer.io, Braze, or similar
- Attribution: Facebook Ads, Google Ads native attribution
- A/B Testing: Firebase, Optimizely, or similar
These specialized tools are often:
- Better at their specific job
- More intuitive to use
- Already integrated into your workflow
- Cheaper when you're not paying for duplicate functionality
The DeepLinkNow Approach: Do One Thing Well
We built DeepLinkNow with a simple philosophy: Do one thing, and do it extremely well.
What We Do:
- Deferred Deep Linking: Get users to the right place in your app, even if they need to install it first
- Fingerprint Matching: Accurately match web visitors to app installs
- Data Passing: Deliver attribution data and parameters to your app
- Custom Domain Support: Use your own domain for deep links
- SDK Integration: Simple SDKs for React Native, iOS, and Android
What We Don't Do (And Why That's Good):
- Analytics: Use your existing analytics platform
- Marketing Tools: Use your existing marketing stack
- Attribution: Use your ad platform's native attribution
- User Journeys: Use your existing CRM
The Power of Integration
Instead of trying to be everything to everyone, we provide simple ways to integrate with your existing tools:
// Example: Sending DLN data to Mixpanel
DeepLinkNow.addDeepLinkListener((data) => {
mixpanel.track("Deep Link Opened", {
path: data.path,
campaign: data.parameters.utm_campaign,
source: data.parameters.utm_source,
});
});
// Example: Notifying Slack of important deep links
DeepLinkNow.addDeepLinkListener((data) => {
if (data.parameters.isVIP) {
notifySlack(`VIP user clicked: ${data.path}`);
}
});
The Real Cost Savings
Let's break down the real monthly costs for a typical app with 50k MAU:
Traditional MMP Approach:
- MMP Platform: $299-$1,050
- Analytics Platform: $199
- Marketing Tools: $299
- Total: $797-$1,548/month
DeepLinkNow Approach:
- DeepLinkNow: $49
- Analytics Platform: $199 (you already have this)
- Marketing Tools: $299 (you already have this)
- Total Additional Cost: $49/month
Conclusion: Less is More
We're cheaper because we're focused. We don't try to replace your entire marketing stack - we integrate with it. We don't try to be your analytics platform - we complement it.
By focusing solely on deep linking and doing it extremely well, we can:
- Keep our infrastructure costs low
- Maintain a smaller, more focused codebase
- Provide better support for our core functionality
- Pass these savings on to you
If you need a full-stack marketing platform with every feature under the sun, traditional MMPs might be for you. But if you just need reliable deep linking that works with your existing tools, DeepLinkNow is the smart choice.
Remember: You're not getting less with DeepLinkNow - you're getting exactly what you need, without paying for what you don't.