Compare · Mobile measurement platform (MMP)
DeepLinkNow vs Kochava
Kochava is an attribution platform with SmartLinks for deep linking, and its free plan includes deferred deep links. Universal Links, App Links and a branded domain aren't on that plan: they start on Foundation, from $500 a month, and the domain is set up through your Client Success Manager.
Side by side
As of October 21, 2026.
| Topic | DeepLinkNow | Kochava |
|---|---|---|
| Free plan | Free up to 25,000 monthly active users, deferred deep links included. No card. | Free App Analytics: 10,000 attributed conversions a month, with deferred deep linking and SmartLinks, but no Universal Links, App Links or custom domain[1][2] |
| Paid plans | $0, $49 or $149 a month, published, billed monthly. Enterprise from $500 a month | Foundation from $500/mo (33,000 conversions), Enterprise from $2,000/mo. Both start with a trial request form.[1] |
| Plan with a custom domain | $49/mo (Startup) | From $500/mo (Foundation): a your-brand.smart.link subdomain, set up through your Client Success Manager[1][6] |
| Making links | Any path on your domain is already a link. Nothing to create. | Create a SmartLink first, then pass the destination in a parameter you configure, such as ?deeplink=[3] |
| Deferred matching | The link page copies the link before the App Store, and the SDK reads it on first launch. A scored match is the backup. | IP address and user agent by default. Kochava's test guide tells testers to turn off iCloud Private Relay.[4] |
| Match lookback | 1 hour | 7 days for modeled (IP and user agent) matches, by default[5] |
| Advertising IDs | Never read. No ATT prompt. | IDFA after the ATT prompt (the SDK can show it) and the Google advertising ID, through optional modules[7] |
| Ad-blocker lists | Not on any of them | kochava.com/track/ on EasyPrivacy, smart.link/imp/ on AdGuard Tracking Protection[8][9] |
- Free plan
- DeepLinkNow: Free up to 25,000 monthly active users, deferred deep links included. No card.
- Kochava: Free App Analytics: 10,000 attributed conversions a month, with deferred deep linking and SmartLinks, but no Universal Links, App Links or custom domain[1][2]
- Paid plans
- DeepLinkNow: $0, $49 or $149 a month, published, billed monthly. Enterprise from $500 a month
- Kochava: Foundation from $500/mo (33,000 conversions), Enterprise from $2,000/mo. Both start with a trial request form.[1]
- Plan with a custom domain
- DeepLinkNow: $49/mo (Startup)
- Kochava: From $500/mo (Foundation): a your-brand.smart.link subdomain, set up through your Client Success Manager[1][6]
- Making links
- DeepLinkNow: Any path on your domain is already a link. Nothing to create.
- Kochava: Create a SmartLink first, then pass the destination in a parameter you configure, such as ?deeplink=[3]
- Deferred matching
- DeepLinkNow: The link page copies the link before the App Store, and the SDK reads it on first launch. A scored match is the backup.
- Kochava: IP address and user agent by default. Kochava's test guide tells testers to turn off iCloud Private Relay.[4]
- Match lookback
- DeepLinkNow: 1 hour
- Kochava: 7 days for modeled (IP and user agent) matches, by default[5]
- Advertising IDs
- DeepLinkNow: Never read. No ATT prompt.
- Kochava: IDFA after the ATT prompt (the SDK can show it) and the Google advertising ID, through optional modules[7]
Where DeepLinkNow is ahead
- Your own domain from $49 a month on Startup, set up in the dashboard.
- No attribution, no advertising IDs, no ATT prompt. A deferred link can be claimed for 1 hour after the click, and stored fingerprints are deleted within 30 days.
- Any path on your link domain is already a link, with no prefix and nothing to create first.
- iOS clipboard handoff on every plan: the link page copies the link and the SDK reads it on first launch.
- Every fingerprint match comes back with a 0 to 100 score and a HIGH, MEDIUM or LOW label, so you decide what to trust.
- No DeepLinkNow domain is on AdGuard or EasyPrivacy, so ad blockers don't stop the link page.
- Hosted in Sydney (Vercel syd1, database in AWS ap-southeast-2), if that matters to your users or your lawyers.
Pick Kochava if…
- You run paid campaigns and want attribution and fraud prevention.
- You ship to TVs and consoles as well as phones: Kochava has SDKs and SmartLinks for connected TV.
Sources[1]
If you just need links that open the right screen after install, don't pay for the rest.
The pricing math
Kochava bills on attributed conversions: installs or re-engagements credited to a media source. 10,000 a month are free, Foundation includes 33,000 from $500 a month.[1][2]
An app with 50,000 monthly users that wants Universal Links, App Links and its own link domain: on Kochava that's Foundation, from $500 a month, with the domain set up through your Client Success Manager. On DeepLinkNow the same app is $49 on Startup, own domain included, and Universal Links and App Links work on every plan, free one too.
Switching from Kochava
- 1Add the DLN SDK next to the one you have and ship it.
- 2Point your link domain at DLN. Paths on it work straight away.
- 3Read the link with checkDeferredDeepLink() on first launch.
- 4Keep Kochava for attribution if you still need it. DLN doesn't care.
Questions
- How does Kochava's pricing compare with DeepLinkNow's?
- Kochava bills on attributed conversions: installs or re-engagements credited to a media source. 10,000 a month are free, Foundation includes 33,000 from $500 a month. An app with 50,000 monthly users that wants Universal Links, App Links and its own link domain: on Kochava that's Foundation, from $500 a month, with the domain set up through your Client Success Manager. On DeepLinkNow the same app is $49 on Startup, own domain included, and Universal Links and App Links work on every plan, free one too.
- When is Kochava the better choice?
- You run paid campaigns and want attribution and fraud prevention. You ship to TVs and consoles as well as phones: Kochava has SDKs and SmartLinks for connected TV.
- Can I run DeepLinkNow next to Kochava?
- Yes. The SDK doesn't depend on any other deep linking SDK, so you can ship both, move your link domain over, and remove the old one later.
Sources
Checked on October 21, 2026 against each vendor's public pricing pages and docs. Prices and plans change. If something here is out of date, email me and I'll fix it. Trademarks belong to their owners. DeepLinkNow isn't affiliated with any of them.
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