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DeepLinkNow vs the rest
Some of these are measurement platforms that also do deep links. Some are small tools built after Firebase Dynamic Links shut down. I only do deep links. Here's how the bills, the setup and the privacy trade-offs line up.
The short version
As of October 21, 2026. Each number in brackets links to the vendor's source on its own page, with the date it was checked.
| Vendor | Free plan with deferred deep links | Plan with a custom domain | Bills on | Any path works without setup | Reads advertising IDs | Sales call |
|---|---|---|---|---|---|---|
| DeepLinkNow | Yes, up to 25,000 MAU | $49/mo (Startup) | Monthly active users | Yes, no prefix | Never | Enterprise only |
| Attribution platforms | ||||||
| Branch | No, a 30-day trial with a card[1][2] | $199/mo (Activation Basics)[4] | Volume credits, links and clicks[3] | Long links only[6][7] | By default[8] | Essentials and Enterprise[4] |
| AppsFlyer | No (Zero plan)[1][2] | Sales only (Advanced tier)[1] | Not published[1] | No, short links are created[5] | IDFA, with ATT support on[6] | Every paid tier[1] |
| Adjust | In TrueLink Base[1] | Not offered (a brand.go.link name only)[5] | Attributions[8] | No, links are created[4] | By default (Android AD_ID)[7] | Not checkable[8] |
| Singular | Yes, 15,000 paid conversions[1] | Sales only (Growth and up)[1] | Paid conversions[1] | No, links are created[3] | IDFA when allowed[6] | Growth and Enterprise[1] |
| Kochava | Yes, 10,000 conversions[1][2] | From $500/mo (Foundation), via your CSM[1][6] | Attributed conversions[2] | No, SmartLinks are created[3] | IDFA and GAID modules[7] | Trial form for paid plans[1] |
| Airbridge | No, a 30-day trial[1][2] | About $134/mo at 100,000 users (Core, billed by data points)[2][3] | Data points[2] | No, links are created[3] | By default[5] | Above Core[1] |
| Developer-first deep linking tools | ||||||
| Detour | Yes, 1,500 clicks a month[1] | $79/mo (Scale)[1] | Link clicks[1] | After a fixed /<app_hash>/ segment[2] | No[5] | Enterprise only[1] |
| LinkTrace | One-time 1,000 installs[1] | Not offered (a linktrace.in subdomain only)[1] | Links and attributed installs[1] | No, links are created[4] | No[2] | None[1] |
| AppsOnAir | No[1] | $54.97/mo (Pro with AppLink)[1] | Plan plus modules[1] | No, links are created[2] | Not stated[2] | Enterprise only[1] |
| URLgenius | No[1] | $49/mo and $0.02 a click (Growth)[1] | Clicks[1] | No, links are created[4] | No (no SDK)[3] | Custom plan (deferred links)[1] |
Attribution platforms
Measurement platforms with deep links inside. If you need attribution, these are the real choice. If you don't, you pay for it anyway, in money, advertising IDs or both.
- Deep linking and attribution platformDeepLinkNow vs BranchBranch dropped its free tier. Custom domains start at $199/mo.
- Mobile measurement platform (MMP)DeepLinkNow vs AppsFlyerNo deferred deep links on the free plan. Paid tiers need a sales call.
- Mobile measurement platform (MMP)DeepLinkNow vs AdjustAttribution first. Deferred links may be limited after an ATT opt-out.
- Mobile measurement platform (MMP)DeepLinkNow vs SingularFree to 15,000 paid conversions. Every deep link is an attribution link.
- Mobile measurement platform (MMP)DeepLinkNow vs KochavaFree attribution with deferred links. Universal Links and your domain start at $500/mo.
- Mobile measurement platform (MMP)DeepLinkNow vs AirbridgeAn MMP billed by data points: about $134/mo at 100,000 users.
Developer-first deep linking tools
Smaller tools that do deep links without the full attribution suite, most of them started after Firebase Dynamic Links shut down.
- Deferred deep linking for React Native and ExpoDeepLinkNow vs Detour1,500 free clicks, custom domains at $79/mo, and no match score in the app.
- Install attribution and referral links over RESTDeepLinkNow vs LinkTraceNo SDK, fingerprint only, and no custom domain. Universal Links need its top plan.
- App platform with an AppLink deep linking moduleDeepLinkNow vs AppsOnAir$54.97/mo for AppLink on your own domain, and no AppLink on the free plan.
- SDK-free app linkingDeepLinkNow vs URLgeniusBilled per click. Deferred links start at $199/mo on its Custom plan.
Ad blockers
Who's on the blocklists
Ad blockers don't block deep links. They block trackers. The trouble is that an attribution platform's link is a tracker: its domain, its link-page scripts and its SDK endpoints are on the same lists as ad networks.
So when someone with AdGuard, a Pi-hole or a privacy browser taps your link, the page doesn't load, they never reach the store, and you lose the signup. You won't even see it in your numbers.
I'm not on any of them, because there's nothing to block: no tracking scripts, no advertising IDs, no attribution. To be fair to the small tools, none of the developer-first vendors compared here (Detour, LinkTrace, AppsOnAir and URLgenius) had a domain on these lists either when I checked. This is a problem with the attribution platforms.
AppsFlyer74 rules
Adjust17 rules
includes its link domain, adj.st
Branch16 rules
plus about 4,195 customer link domains
Airbridge8 rules
DeepLinkNow0 rules
Nothing to block
Rules naming each vendor's domains across AdGuard Tracking Protection, AdGuard Base and EasyPrivacy, as of October 19, 2026. A rule in two lists counts twice.
Blocklist sources
Checked on October 19, 2026 against each vendor's public pricing pages and docs. Prices and plans change. If something here is out of date, email me and I'll fix it. Trademarks belong to their owners. DeepLinkNow isn't affiliated with any of them.
Try it before your next renewal
Free plan, no credit card, no sales call. Run it next to what you have and see which links get through.