Compare · Mobile measurement platform (MMP)
DeepLinkNow vs Singular
Singular is an attribution and marketing analytics platform. Its free plan includes deferred deep linking, which is more than some MMPs give away. The catch is in its own words: every Singular deep link is also an attribution link, made on its link page and carrying its tracking.
Side by side
As of October 21, 2026.
| Topic | DeepLinkNow | Singular |
|---|---|---|
| Free plan | Free up to 25,000 monthly active users, deferred deep links included. No card. | Free: 15,000 paid conversions, deferred deep linking included, no card[1][7] |
| Paid plans | $0, $49 or $149 a month, published, billed monthly. Enterprise from $500 a month | Growth at $0.05 per conversion ("Let's Talk"). Enterprise by demo.[1] |
| Plan with a custom domain | $49/mo (Startup) | Sales only: Growth ($0.05 per conversion, through "Let's Talk") and Enterprise[1][4] |
| Making links | Any path on your domain is already a link. Nothing to create. | Created on the Create Link page as sng.link/<app id>/<link id>, with the target in _dl and _ddl. Every deep link is an attribution link.[2][3] |
| iOS clipboard handoff | The link page copies the link before the App Store, and the SDK reads it on first launch. A scored match is the backup. | Needs your own landing page with Singular's Web SDK and a download button[5] |
| Deferred click window | 1 hour | 6 hours by default, 24 on request through your Customer Success Manager[3] |
| Advertising IDs | Never read. No ATT prompt. | The iOS SDK's privacy manifest declares tracking, and it collects the IDFA when the user allows it[6] |
| Ad-blocker lists | Not on any of them | singular.net on EasyPrivacy; its SDK and web SDK hosts on AdGuard Tracking Protection[8][9] |
- Free plan
- DeepLinkNow: Free up to 25,000 monthly active users, deferred deep links included. No card.
- Singular: Free: 15,000 paid conversions, deferred deep linking included, no card[1][7]
- Paid plans
- DeepLinkNow: $0, $49 or $149 a month, published, billed monthly. Enterprise from $500 a month
- Singular: Growth at $0.05 per conversion ("Let's Talk"). Enterprise by demo.[1]
- Plan with a custom domain
- DeepLinkNow: $49/mo (Startup)
- Singular: Sales only: Growth ($0.05 per conversion, through "Let's Talk") and Enterprise[1][4]
- Making links
- DeepLinkNow: Any path on your domain is already a link. Nothing to create.
- Singular: Created on the Create Link page as sng.link/<app id>/<link id>, with the target in _dl and _ddl. Every deep link is an attribution link.[2][3]
- iOS clipboard handoff
- DeepLinkNow: The link page copies the link before the App Store, and the SDK reads it on first launch. A scored match is the backup.
- Singular: Needs your own landing page with Singular's Web SDK and a download button[5]
- Deferred click window
- DeepLinkNow: 1 hour
- Singular: 6 hours by default, 24 on request through your Customer Success Manager[3]
- Advertising IDs
- DeepLinkNow: Never read. No ATT prompt.
- Singular: The iOS SDK's privacy manifest declares tracking, and it collects the IDFA when the user allows it[6]
Where DeepLinkNow is ahead
- Any path on your link domain is already a link, with no prefix and nothing to create first.
- No attribution, no advertising IDs, no ATT prompt. A deferred link can be claimed for 1 hour after the click, and stored fingerprints are deleted within 30 days.
- Your own domain from $49 a month on Startup, set up in the dashboard.
- iOS clipboard handoff on every plan: the link page copies the link and the SDK reads it on first launch.
- No DeepLinkNow domain is on AdGuard or EasyPrivacy, so ad blockers don't stop the link page.
- Every fingerprint match comes back with a 0 to 100 score and a HIGH, MEDIUM or LOW label, so you decide what to trust.
- Hosted in Sydney (Vercel syd1, database in AWS ap-southeast-2), if that matters to your users or your lawyers.
The pricing math
Singular bills on paid conversions: 15,000 free, then $0.05 each on Growth. I bill on monthly active users and don't count conversions at all.[1]
A custom domain on Singular means Growth, which starts with a sales conversation. If you run ads and get 30,000 paid conversions a month, that's up to $1,500 a month on Growth at $0.05 each. An app with 100,000 monthly users is $49 a month on my Startup plan whatever it spends on ads, but you'd still need something else for attribution.
Switching from Singular
- 1Add the DLN SDK next to the one you have and ship it.
- 2Point your link domain at DLN. Paths on it work straight away.
- 3Read the link with checkDeferredDeepLink() on first launch.
- 4Keep Singular for attribution if you still need it. DLN doesn't care.
Questions
- How does Singular's pricing compare with DeepLinkNow's?
- Singular bills on paid conversions: 15,000 free, then $0.05 each on Growth. I bill on monthly active users and don't count conversions at all. A custom domain on Singular means Growth, which starts with a sales conversation. If you run ads and get 30,000 paid conversions a month, that's up to $1,500 a month on Growth at $0.05 each. An app with 100,000 monthly users is $49 a month on my Startup plan whatever it spends on ads, but you'd still need something else for attribution.
- When is Singular the better choice?
- You run paid user acquisition and want attribution, cost aggregation (Singular lists 1,200+ connectors), SKAdNetwork and fraud prevention.
- Can I run DeepLinkNow next to Singular?
- Yes. The SDK doesn't depend on any other deep linking SDK, so you can ship both, move your link domain over, and remove the old one later.
Sources
Checked on October 21, 2026 against each vendor's public pricing pages and docs. Prices and plans change. If something here is out of date, email me and I'll fix it. Trademarks belong to their owners. DeepLinkNow isn't affiliated with any of them.
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