Compare · SDK-free app linking
DeepLinkNow vs URLgenius
URLgenius works differently from everything else here. There's no SDK: it opens apps through URL schemes, and many of its customers link into other companies' apps, such as Amazon listings. Deferred deep linking exists, on its Custom plan.
Side by side
As of October 21, 2026.
| Topic | DeepLinkNow | URLgenius |
|---|---|---|
| Free plan | Free up to 25,000 monthly active users, deferred deep links included. No card. | Starter: the first 500 clicks free during a qualified trial, no deferred deep links[1] |
| Deferred deep links | Included on every plan, free one too | Custom plan only, from $199/mo for brands, through Contact us[1] |
| What you pay for | Monthly active users (devices that open your app with the SDK). Each distinct link path counts once toward the link limit (1,000 on the free plan). | Clicks: $0.02 each on Growth, with discounts after 10,000[1] |
| Plan with a custom domain | $49/mo (Startup) | $49/mo and $0.02 a click (Growth), with no deferred deep links. Deferred links need Custom, from $199/mo.[1] |
| How links open the app | Universal Links and App Links, with the AASA and assetlinks files hosted for you | URL schemes. Universal Links aren't used, and the screen needs a URL scheme.[2] |
| API | Management API on Startup and up | Enterprise plans[2] |
- Free plan
- DeepLinkNow: Free up to 25,000 monthly active users, deferred deep links included. No card.
- URLgenius: Starter: the first 500 clicks free during a qualified trial, no deferred deep links[1]
- Deferred deep links
- DeepLinkNow: Included on every plan, free one too
- URLgenius: Custom plan only, from $199/mo for brands, through Contact us[1]
- What you pay for
- DeepLinkNow: Monthly active users (devices that open your app with the SDK). Each distinct link path counts once toward the link limit (1,000 on the free plan).
- URLgenius: Clicks: $0.02 each on Growth, with discounts after 10,000[1]
- Plan with a custom domain
- DeepLinkNow: $49/mo (Startup)
- URLgenius: $49/mo and $0.02 a click (Growth), with no deferred deep links. Deferred links need Custom, from $199/mo.[1]
- How links open the app
- DeepLinkNow: Universal Links and App Links, with the AASA and assetlinks files hosted for you
- URLgenius: URL schemes. Universal Links aren't used, and the screen needs a URL scheme.[2]
Where DeepLinkNow is ahead
- A free plan up to 25,000 monthly active users, with deferred deep links and no card.
- Published prices: $0, $49 or $149 a month. You only talk to me if you want Enterprise.
- Any path on your link domain is already a link, with no prefix and nothing to create first.
- Native iOS (Swift) and Android (Kotlin) SDKs, a Flutter SDK (pub.dev `deeplinknow`), a React Native SDK with an Expo config plugin, an Expo Router helper and a useDeferredDeepLink() hook, and an MCP server so coding agents can set it up.
- Free AASA, assetlinks.json and ad-block list checkers, no sign-up needed.
Pick URLgenius if…
- You link into other companies' apps (Amazon, Instagram, TikTok), which is most of URLgenius's business.
- You can't ship an app update or add an SDK.
- Your links are shared inside Instagram and Facebook and must get out of the in-app browser.
If you're linking into your own app and want the context to survive an install, that's what I do.
The pricing math
URLgenius bills per click: $0.02 on Growth, with discounts after 10,000. Deferred deep linking is on the Custom plan from $199 a month. I bill on monthly active users.[1]
50,000 clicks a month on Growth with a branded domain is up to $1,049 a month, and still no deferred links. On DeepLinkNow that depends on users, not clicks: free up to 25,000 monthly users, then $49 on Startup with your own domain and deferred deep links.
Switching from URLgenius
- 1Add the DLN SDK next to the one you have and ship it.
- 2Point your link domain at DLN. Paths on it work straight away.
- 3Read the link with checkDeferredDeepLink() on first launch.
- 4Keep URLgenius for links into other companies' apps. I only open yours.
Questions
- How does URLgenius's pricing compare with DeepLinkNow's?
- URLgenius bills per click: $0.02 on Growth, with discounts after 10,000. Deferred deep linking is on the Custom plan from $199 a month. I bill on monthly active users. 50,000 clicks a month on Growth with a branded domain is up to $1,049 a month, and still no deferred links. On DeepLinkNow that depends on users, not clicks: free up to 25,000 monthly users, then $49 on Startup with your own domain and deferred deep links.
- When is URLgenius the better choice?
- You link into other companies' apps (Amazon, Instagram, TikTok), which is most of URLgenius's business. You can't ship an app update or add an SDK. Your links are shared inside Instagram and Facebook and must get out of the in-app browser.
- Can I run DeepLinkNow next to URLgenius?
- Yes. The SDK doesn't depend on any other deep linking SDK, so you can ship both, move your link domain over, and remove the old one later.
Sources
Checked on October 21, 2026 against each vendor's public pricing pages and docs. Prices and plans change. If something here is out of date, email me and I'll fix it. Trademarks belong to their owners. DeepLinkNow isn't affiliated with any of them.
Try it next to URLgenius
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